Experiences for Mobility


Transition to User-Centric Innovation

As more cars become connected, shared, electric and autonomous, the interaction between consumers and cars is fundamentally changing. It’s no longer just about the car. The business model is transforming from personal ownership to individual mobility – with the focus on the user. A mobility ecosystem is emerging as intelligence and connectivity are being built into cities, roads, homes and transportation. User experiences that are smart, easy, and safe will enhance brand value and provide differentiation.

Software and Design Services


An Entertainment Skillset with An Automotive Mindset

Innovation Works provides software and design services that transform ideas into interactive experiences. With a background in movie making and game design, Innovation Works brings an entertainment skillset to their practice. Expertise in virtual reality (VR), augmented reality (AR) and user interface (UI) / user experience (UX) design is combined with nearly a decade of automotive experience – an ideal resume to address the challenges of the new mobility landscape.

The innovation approach – IdeaWorks – explores, designs, prototypes and tests ideas in collaboration with clients. This allows faster iterations of content, interactions and experiences while creating a foundation for the path to commercialization.

Services are offered a la carte or packaged to meet customer requirements

  • Ideation / Proof of Concept – Actionable ideas or full proof of concepts.
  • VR / AR technology – A digital layer of information to enhance the physical experience.
  • Advanced simulation – Fast iterations of content, interactions and experiences
  • UI/ UX design – optimize the interaction between driver and car.
  • App development – Connect people, cars and cities.
  • Entertainment marketing – Immersive experiences that entertain and delight consumers

An Interactive Experiences Company


Imagination, Passion and Vision

Innovation Works is located in historic Old Village of Plymouth. Southeast Michigan is a center of excellence for future auto tech – making the Plymouth studio an ideal location for client and employee collaboration. Co-founders Kyle Entsminger and Aaron Forsman lead every project – providing clients the highest level of expertise.

Bring your ideas – Innovation Works will accelerate innovation, streamline product development, and enhance brand value.

Old Village Plymouth Office

169 West Liberty Street
Plymouth,MI 48170

Contact Us

Contact IW